Last Updated: September 24, 2026

At Responsible Firearms Owners of America, one of our main priorities is the privacy of our visitors and students. This Privacy Policy outlines the types of personal information collected and recorded by rfoamerica.com and how we use, share, and protect it.

1. Information We Collect

We collect information directly provided by you, as well as data gathered automatically when you navigate our site.

Information You Provide Directly

  • Account & Contact Data: Name, email address, phone number, and mailing address provided during course registration, account creation, or when filling out contact forms.
  • Payment Information: Payment card details or billing information provided when purchasing training courses or services (processed securely via third-party payment processors; we do not store full payment card details on our servers).
  • Comments & Media: Information provided when you leave comments or upload content on our website.

Information Collected Automatically

  • Log Files & Technical Data: IP addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and device operating system.
  • Cookies and Tracking Technologies: Data collected via cookies, web beacons, and tracking pixels for functionality, performance analytics, and targeted advertising.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, operate, and maintain our website and firearm safety courses.
  • To process transactions, register students, and manage customer accounts.
  • To improve, personalize, and expand our website content and user experience.
  • To communicate with you, including providing customer support, updates, and course notifications.
  • To monitor and analyze website traffic, trends, and user activity.
  • To prevent fraud, maintain security, and comply with legal obligations.

3. Third-Party Services and Analytics

We share information with trusted third-party service providers to help run our site and operations:

  • Google Analytics: We use Google Analytics to track and analyze site usage. Google Analytics uses cookies to collect standard internet log information and visitor behavior in an anonymous form.
  • Payment Processors: Payment transactions are handled by PCI-compliant third-party payment gateways.
  • Spam Prevention & Gravatar: Visitor comments may be checked through automated spam detection services. If you leave a comment, an anonymized string created from your email address (a hash) may be provided to the Gravatar service.

4. Google Advertising & Cookies (Google AdSense Notice)

Google is a third-party vendor on our site. Google uses cookies—specifically DART cookies and advertising cookies—to serve ads to our site visitors based upon their visit to rfoamerica.com and other sites on the internet.

Free Privacy Policy

  • Third-Party Vendors: Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website or other websites. Free Privacy Policy
  • Personalized Advertising: Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our sites and/or other sites on the Internet. Free Privacy Policy
  • Opting Out of Targeted Advertising:

5. Media & Uploaded Files

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images hosted on the site.

6. Embedded Content from Other Websites

Articles or pages on this site may include embedded content (e.g., videos, maps, image feeds). Embedded content from other websites behaves in the exact same way as if the visitor has visited the external website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content.

7. Data Retention

  • Comments: If you leave a comment, the comment and its metadata are retained indefinitely to recognize and approve follow-up comments automatically.
  • Registered Accounts: For users that register on our website, we store personal information provided in user profiles indefinitely or until account deletion is requested.
  • Transaction Records: Financial transaction records are retained for as long as required by U.S. federal and state legal and tax compliance regulations.

8. Your Data Privacy Rights (U.S. & State Law Compliance)

Depending on your state of residence (including California CCPA/CPRA, Virginia VCDPA, Colorado CPA, and other U.S. state privacy laws), you may have specific rights regarding your personal information:

  • Right to Know / Access: The right to request disclosure of what personal data we collect, use, and disclose.
  • Right to Delete: The right to request deletion of your personal data held by us, subject to statutory legal exemptions.
  • Right to Correct: The right to request correction of inaccurate personal information.
  • Right to Opt-Out: The right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising.
  • Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

Do Not Sell or Share My Personal Information:

We do not sell personal information for monetary compensation. However, data sharing via third-party cookies for interest-based advertising may constitute a “sale” or “sharing” under certain state laws. To opt out of advertising tracking, see Section 4 or use our cookie management banner.

To exercise any of these rights, please contact us using the details in Section 11.

9. Children’s Online Privacy Protection (COPPA Notice)

rfoamerica.com does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you believe that your child provided this kind of information on our website, we strongly encourage you to contact us immediately, and we will make best efforts to promptly remove such information from our records.

10. Data Security

We implement reasonable technical and organizational security measures to safeguard your personal data. However, please note that no transmission over the Internet or electronic storage method can be guaranteed 100% secure.

11. Contact Information

If you have additional questions, require more information about our Privacy Policy, or wish to submit a privacy rights request, please contact us via the contact form on our site.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top.